Michael Shannon brings a decade of high-profile business, government and political experience to the ViaNovo team. He works with clients on brand positioning, public opinion and market research, and strategic communications and is based in the firm's Austin office.
Mike joined ViaNovo from the Boston Consulting Group, where his accomplishments included redesigning the customer returns policy of an industrial goods company.
Previously, Mike worked on two winning presidential campaigns and the White House staff. In 2004, he served as Director of Media Planning for Bush-Cheney '04, managing the placement of the campaign's entire advertising budget. In 2001-2002, Mike was an Associate Director in the White House Office of Strategic Initiatives, helping promote key presidential policies by developing strategic planning materials and analyzing public opinion research and history. In 2000, he was a Strategy Associate on the Bush for President Campaign, with responsibility for evaluating polls and media buys and designing email marketing strategies.
Prior to the 2000 campaign, Mike worked for a large international energy company, where his achievements included helping structure and coordinate the billion-dollar acquisition financing of a power company.
Mike holds an MBA from Northwestern's Kellogg School of Management and graduated Phi Beta Kappa with a Bachelor's Degree in Economics from Vanderbilt University. He currently serves as a volunteer for Kids' Club (Chicago) and Smart Start ( Austin ), two after school programs that minister to high-risk, inner city kids.