Rob Norcross brings to ViaNovo's management and consulting team a depth of experience in public policy and advocacy strategy, legislative and regulatory affairs and crisis management. 
Based in Dallas-Fort Worth, Rob contributes issue expertise that spans financial services, health care, government procurement and elections.
Rob's distinguished professional background includes working for eight years as a Managing Director with Public Strategies Inc., the international public affairs firm based in Austin. Rob directed diverse client teams, coordinating on behalf of an international client base an array of public policy, advocacy, communications, government affairs and crisis-management strategies and programs. Earlier, he led the firm's Targeted Communications Division and was responsible for overseeing the development and execution of advocacy and mobilization communications for a variety of clients.
Previously, Rob served as President of the Texas Conference for Homeowners' Rights, Inc., a coalition that successfully advocated the passage of legislation and a constitutional amendment to end the state's 150-year prohibition against home-equity loans. Rob coordinated the outreach activities of more than 35,000 corporate and individual association members and managed a team of 32 lobbyists working to secure passage of the historic legislation. Prior to his work with TCHR, Rob served as the general counsel of the Texas Bankers Association, coordinating the organization's legislative, regulatory and litigation strategy. His career also includes several years in private practice with a San Antonio law firm.
Rob is a summa cum laude graduate of Texas Tech University, from which he earned his Doctor of Jurisprudence, MBA and BA (in Finance).