ABC News: The Note
Washington, D.C.
May 26, 2005
Occasionally, in our rare sleep cycles,
we dream of dream teams. Like, say,
Blaine Bull, Matthew Dowd, Tucker
Eskew and James Taylor . . . forming
their own management and communications consulting firm.
Dreams do come true. The four will
announce today they've created a firm
called ViaNovo, which "applies its own,
new proprietary process - AIMD
(Audience, Insight, Message and Delivery) - across a range of services, including
strategic planning and communications,
threat assessment and competitive
positioning, crisis communications,
brand strategy, media relations, issue
campaigns, alliance and coalition
building, and grassroots mobilization."
"Drawing on their combined 100-years
experience - on the ultimate testing
grounds of U.S. presidential campaigns
and the White House, as well as with
Fortune 500 businesses, coalitions,
and governments - the ViaNovo
partners join forces to help clients find
new ways to win."
Best of luck to them!