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Featured Study: High-Tech

International Brand Management

A Fortune 500 financial services firm, with 150 year-old brand faced an array of regulatory and public image challenges in the US and Mexico that threatened its brand equity and market position. With its ability to communicate initially restrained by threats in the legal arena, the company needed an innovative, integrated strategy to address the challenges and adapt to the rapidly changing business environment.

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ViaNovo Ventures (VNV) partners with companies, startups, private equity funds, and investors through a variety of entrepreneurial models including equity participation and licensing agreements.

Through its business, international, and public policy expertise and relationships, VNV brings value to these entrepreneurial partnerships through a wide range of roles and services:

VNV has a special focus on (i) U.S partners seeking to access and develop new markets, customers, projects and capital in Latin America - and vice versa; (ii) media and technology startups and initiatives; and (iii) infrastructure projects and funds.

Our Team

The VNV team draws upon a unique blend of business, sales, finance, governmental, diplomatic, political, and communications experience and expertise. We have held positions at The White House, The Boston Consulting Group, Enron Capital & Trade, National Instruments, the U.S. International Trade Commission, SBC Communications, and on Capitol Hill and U.S. presidential campaigns.

Our principals have founded several startups and shaped strategies for scores of high-profile brands and leaders. Former U.S. Ambassador to Mexico Tony Garza serves as chairman of VNV.

Our Successes

Recent and current examples of VNV's entrepreneurial partnerships include: