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International Campaign Strategy

The Challenge

The former prime minister of a country in the Western Hemisphere sought to regain his position and propel his party to a significant victory on Election Day. ViaNovo was engaged to serve as chief campaign strategist.

The Approach

  1. ViaNovo conducted a benchmark national survey to understand the political landscape, assess key voter issues and test potential campaign messages. Based on the survey results, we collaborated with the candidate to develop an overall campaign narrative, talking points and slogan.
  2. Our team advised the candidate and party on the development of the party platform, web site, radio ads and stump speeches.
  3. ViaNovo also oversaw the design and production of all campaign collateral materials including the logo, print ads, candidate brochures, door hangers and bumper stickers.
  4. Our team devised several innovative tactics and strategies to communicate the candidate's message to voters, including a national bus tour, which was the first-of-its-kind in the country.

The Outcome

On Election Day, our client's party won a majority of seats in a closely-contested race and he regained his position as Prime Minister. The country's media hailed the campaign message and tactics as innovative and difference-making.